Sea-Fever blog


The 32nd America’s Cup – Video Podcast (Day 4) by Peter A. Mello
June 28, 2007, 6:26 am
Filed under: maritime heritage

Americas Cup 32 logo Less excitement today than yesterday as Alinghi went wire to wire for the victory to tie the series at 2 – 2. Now its a best of 5 series.

Here’s the video recap, enjoy!

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The 32nd America’s Cup – Video Podcast (Day 3) by Peter A. Mello
June 27, 2007, 8:40 am
Filed under: maritime heritage

Americas Cup 32 logo Yesterday’s race was one of the closest  and most exciting in America’s Cup history. Typically races are won and lost at the start line; however, yesterday there were 3 lead changes. At one point it was estimated that Team New Zealand had more than a 400m lead but in the light and shifting winds Alinghi was able to come back and take the lead at the final mark. On the final downwind leg the Kiwi’s were able to establish a significant separation from the Swiss and retake the lead and cross the finish line first. After 3 races, the challenger Team New Zealand lead defenders Alinghi by 2 races to 1.

Here’s the video recap:

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The 32nd America’s Cup Regatta – Video Podcast (Days 1 and 2) by Peter A. Mello
June 25, 2007, 8:17 pm
Filed under: maritime heritage

Americas Cup 32 logo While I have never really been a yacht racer, I love watching the America’s Cup. Of course its sailing, but I think what really grabs me is the competition between the best sailors in the world using leading edge technology. I also enjoy the incredibly rich history and tradition that is such a big part of this international competition.

Traditionally the series has ended up pretty lopsided with sweeps each of the last 3 times and this has probably more to do with the competition between yacht designers than the sailors aboard.

After the Swiss won the first race of the 32nd Americas Cup and took a sizable lead on the first leg of the second race, the commentators all but wrote off Team New Zealand. But the Kiwis came back to level the score even though most experts feel Alinghi has the faster boat. The 3rd race is tomorrow and with the score is tied 1 – 1, we will hopefully have a real competition ahead of us.

Day 1 Video Recap

Day 2 Video Recap

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Furled Sails Podcast: Spirit of South Carolina by Peter A. Mello
June 25, 2007, 10:54 am
Filed under: Education, Experiential education, new media, sail training, tall ships

furled sails podcast logoI previously wrote about the new sail training vessel Spirit of South Carolina and cited her strong executive leadership team of Brad and Meaghan Van Liew. She also have one of the most accomplished skippers in the US tall ship fleet with Captain Tony Arrow.

Furled Sails is a great sailing podcast by Christy and Noel Davis and in episode #95 they interview Captain Arrow about the schooner Spirit of South Carolina, the South Carolina Maritime Heritage Foundation, their exciting education programs, and sail training in general.

In addition to being an accomplished professional sail trainer, Captain Arrow is a great spokesperson for the South Carolina Maritime Heritage Foundation and one of the most articulate speakers about the merits of sail training.

Enjoy the show!

(Download through iTunes or stream audio) (show length 52 minutes)

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Shortage of Qualified Professionals Plagues International Maritime Industries by Peter A. Mello
June 19, 2007, 7:40 am
Filed under: Education, Leadership, work

lloydslist-logo

Today’s Lloyd’s List (subscription required – free 7 day trial offer available) published an article entitled “Diving into the Skills Gap.”(via Royal Dutch Shell plc.com)

…(A) massive skills shortage spans the world, and industry is having to roll up its sleeves and sharpen its recruiting. IMCA, the International Marine Contractors Association, with 365 member companies in 47 countries, is juggling with this ‘hot potato’ for all the oil patches, not just the North Sea.

It is spurring action far and wide, and publicising, as it did during the massive recent OTC exhibition in Houston, and spreading the word about the steps it is taking to address the supply of personnel.

Nor is it merely master mariners and chief engineers who are in demand, but all marine construction crew, and support teams in the offices as well as people afloat. Drilling companies, and oil companies from upstream to downstream are all in the chorus.

Within the contracting and oil industry, the average age is 50 to 52, and the bell curve is leaning to the right. On average, companies need to recruit 10% more staff this year, ‘and that is just to stand still, because 10% will retire’, says IMCA chief executive Hugh Williams. Continue reading



Sunday NY Times – Cleaning Up: A brand shows its social responsibility to the poor – by selling to them. by Peter A. Mello
June 11, 2007, 10:04 am
Filed under: Corporate Social Responsibility

Lifebuoy soap India campaign It’s been a while since I’ve blogged about Corporate Social Responsibility but there was an interesting article entitled Cleaning Up in yesterday’s Sunday NY Times magazine by Rob Walker for the Consumed section.

As this article demonstrates, CSR is not just about companies doing good works. At it most effective and sustainable level, its more about designing and executing corporate strategies that address some of society’s more adaptive challenges.

Hindustan Lever’s Lifebuoy campaign, however, is not philanthropy; it’s business. Throughout its long life, the antibacterial soap has been positioned as a health-and-wellness product: a 1902 ad in Harper’s promised “this wonderful cleanser and purifier” was “the enemy of dirt and disease.” That “core proposition” remains, says Punit Misra, the marketing manager who oversees Lifebuoy and other skin-cleansing brands for Hindustan Lever. Perhaps the most significant change to the product itself in recent years has been the introduction of smaller, and thus cheaper, bars: a half-size, 50-gram bar, for five rupees (about two ounces, for roughly 12 cents), was introduced in the early 1990s. (The small-package approach is now used by many companies in developing markets.) More recently, the packaging was made “more contemporary” by replacing the “strapping young man” on the package with an image of a couple and their children, Misra says.

And five years ago, the company introduced a campaign called Swasthya Chetna or “Glowing Health,” which, boiled down, argues that even clean-looking hands may carry dangerous germs, so use more soap. It began a concentrated effort to take this message into the tens of thousands of villages where the rural poor reside, often with little access to media. “Lifebuoy teams visit each village several times,” Manwani said in his speech, using “a glo-germ kit to show schoolchildren” that soap-washed hands are cleaner. Manwani says this program has reached “around 80 million rural folk” and added that “sales of Lifebuoy have risen sharply.” The small bar has become the brand’s top seller. Continue reading



Forbes.com – Tony Soprano: Leadership Consultant by Peter A. Mello
June 7, 2007, 10:17 am
Filed under: Leadership

tony soprano Students of leadership and fans of the HBO Series The Sopranos will enjoy Matthew Kirdhay’s article Tony Soprano: Leadership Consultant on Forbes.com.

Make sure you check out the slide show, too.

If you dare to be a Soprano-like leader, you might want to read Leadership Sopranos Style: How to Become a More Effective Boss or Tony Soprano on Management: Leadership Lessons Inspired By America’s Favorite Mobster

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