Sea-Fever blog


Kickstart Women Mariners! Support Jack Tar! by Peter A. Mello

Jack Tar magazine and Women of Maritime Calendar

Captain Kim is back at it again. But this time she’s using web 2.0 to promote her project.

Kickstarter is an awesome website I’ve written about before. Kim’s is well on her way to raising enough seed funding to produce the 2011 version of her popular Women of Maritime calendar as well as publish a new issue of Jack Tar Magazine. She’s already sold out one of the levels in her Kickstarter program but there’s still room for you.

Just in time for your Christmas shopping! Hop aboard and lend a hand!



Google, Hauls on the Bowline! by Peter A. Mello
May 11, 2010, 7:37 am
Filed under: maritime, maritime heritage, Marketing, social media | Tags: , ,

I love when technology companies celebrate maritime culture in their marketing initiatives. Remember when Microsoft caught Sea-Fever marketing Vista a few years ago?

Not to be outdone, here’s a new cool new video by Google that promotes the lightning fast speed of their new Chrome browser. Stick with it to the end for their little maritime ditty.

Here’s Bob Neuwirth’s version of Haul on the Bowline from the great Rogue’s Gallery: Pirate Ballads, Sea Song And Chanteys.



Support your local Pirate! by Peter A. Mello
April 29, 2010, 9:41 am
Filed under: life, Marketing | Tags: ,

Sponsorship opportunities still available. NO amount too small! Leave your treasure pledge below in the comments. If you don’t pay, Pirate Joy will make you walk the plank!

Bonus: Get an autographed photo of a future hall of famer!



Ahoy There! by Peter A. Mello
November 29, 2009, 9:08 pm
Filed under: maritime heritage, Marketing | Tags:

Here’s an interesting way to market a book. I love it but not so sure about it’s effectiveness and definitely best NOT viewed by those who suffer from epilepsy.

[YouTube=http://www.youtube.com/watch?v=D_l-ggmGEjI]

Büro Destruct is a graphic design studio founded 1994 in Bern, Switzerland. (website / blog) Among other things, they create some funky fonts and help save endangered logos which is cool.



Were you “Born Ready” for the US Coast Guard? by Peter A. Mello
September 27, 2009, 2:22 pm
Filed under: life, Marketing, work | Tags: ,

I like the view from her office.

Male version.



Sub(liminal) Advertising by Peter A. Mello
February 2, 2009, 9:51 pm
Filed under: maritime, Marketing | Tags: ,

Naval Museum of Alberta via justcreativedesign

Billboard for The Naval Museum of Alberta.


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“The Hottest Dance Floor on the Baltic Sea” by Peter A. Mello
September 4, 2008, 9:23 pm
Filed under: maritime, Marketing, social media

Saturday night fever

Looking for a hot night out on the high seas?

Check out Dance Match on the MS Cinderella of the Viking Line.

It’s easy. Fill out a profile about your dancing abilities, upload a short video of your talents and then get matched up with one of the other video profiles.

So get high steppin’ on the high seas!

Via PSFK

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