Sea-Fever blog

Kickstart Women Mariners! Support Jack Tar! by Peter A. Mello

Jack Tar magazine and Women of Maritime Calendar

Captain Kim is back at it again. But this time she’s using web 2.0 to promote her project.

Kickstarter is an awesome website I’ve written about before. Kim’s is well on her way to raising enough seed funding to produce the 2011 version of her popular Women of Maritime calendar as well as publish a new issue of Jack Tar Magazine. She’s already sold out one of the levels in her Kickstarter program but there’s still room for you.

Just in time for your Christmas shopping! Hop aboard and lend a hand!

Google, Hauls on the Bowline! by Peter A. Mello
May 11, 2010, 7:37 am
Filed under: maritime, maritime heritage, Marketing, social media | Tags: , ,

I love when technology companies celebrate maritime culture in their marketing initiatives. Remember when Microsoft caught Sea-Fever marketing Vista a few years ago?

Not to be outdone, here’s a new cool new video by Google that promotes the lightning fast speed of their new Chrome browser. Stick with it to the end for their little maritime ditty.

Here’s Bob Neuwirth’s version of Haul on the Bowline from the great Rogue’s Gallery: Pirate Ballads, Sea Song And Chanteys.

Support your local Pirate! by Peter A. Mello
April 29, 2010, 9:41 am
Filed under: life, Marketing | Tags: ,

Sponsorship opportunities still available. NO amount too small! Leave your treasure pledge below in the comments. If you don’t pay, Pirate Joy will make you walk the plank!

Bonus: Get an autographed photo of a future hall of famer!

Ahoy There! by Peter A. Mello
November 29, 2009, 9:08 pm
Filed under: maritime heritage, Marketing | Tags:

Here’s an interesting way to market a book. I love it but not so sure about it’s effectiveness and definitely best NOT viewed by those who suffer from epilepsy.


Büro Destruct is a graphic design studio founded 1994 in Bern, Switzerland. (website / blog) Among other things, they create some funky fonts and help save endangered logos which is cool.

Were you “Born Ready” for the US Coast Guard? by Peter A. Mello
September 27, 2009, 2:22 pm
Filed under: life, Marketing, work | Tags: ,

I like the view from her office.

Male version.

Sub(liminal) Advertising by Peter A. Mello
February 2, 2009, 9:51 pm
Filed under: maritime, Marketing | Tags: ,

Naval Museum of Alberta via justcreativedesign

Billboard for The Naval Museum of Alberta.

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“The Hottest Dance Floor on the Baltic Sea” by Peter A. Mello
September 4, 2008, 9:23 pm
Filed under: maritime, Marketing, social media

Saturday night fever

Looking for a hot night out on the high seas?

Check out Dance Match on the MS Cinderella of the Viking Line.

It’s easy. Fill out a profile about your dancing abilities, upload a short video of your talents and then get matched up with one of the other video profiles.

So get high steppin’ on the high seas!


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Does your megayacht have matching wheels? by Peter A. Mello
August 14, 2008, 12:05 am
Filed under: maritime, Marketing


In Today’s Wall Street Journal (August 14, 2008 ) Robert Frank reports about a unique “nauto” design competition. Your Range Rover, nautically inspired (subscription required) (Also see, My other yacht is a Range Rover – August 12, 2008 )

Edmiston & Company, “a world leader in the large yachting business” and Range Rover have teamed up for the first ever Edmiston Superyacht Range Rover Competition.

Seven leading yacht designers submitted designs: Andrew Winch (based on name alone should win) Martin Francis, Terence Disdale (above), Ken Freivokh, Dickie Bannenberg, Tim Heywood  (must be good because I could find their website) and Redman Whitely Dixon.

The sketches will be on display at the Monaco Yacht Show next month and a winner will be chosen Sept. 25. Customers can order an actual model, for a mere €200,000 to €800,000, or nearly $300,000 to $1.2 million. While that may sound pricey, Edmiston points out that it is a bargain compared with the typical megayacht tender.

The nautically inspired Range Rovers are also fuel efficient — at least compared with megayachts.

So if you’re in Monaco next month you might want to pick up one of these “fuel efficient bargains.”

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Voice Your Choice for Rocking the Boat by Peter A. Mello

top2_enviro_vte_4  I just got an email from one of my favorite maritime / environmental / youth development nonprofits, Rocking the Boat. I’ve previously posted about them here and here.

The email was about an opportunity they have to win a grant from Patagonia, one of the coolest, most environmentally conscious and socially responsible organizations on the planet. The program is called Voice Your Choice and this is from their website:

Activism takes many forms, but you can cast a vote at your neighborhood Patagonia store this summer as one way to get involved in local environmental issues, show support for your favorite environmental group or just warm up for the November elections.

Each store will profile five groups that have done something extraordinary to help restore and protect the local environment. These groups have been our partners, helping us to further our stated mission to "build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis."

rocking-the-boat-logo-thumbRocking the Boat has some stiff competition in their neighborhood with Riverkeeper, Bronx River Alliance, Newtown Creek Alliance, and Solar One, all worthy organizations.

So if by chance you read this and live in their “neighborhood” which is New York City, stop by the Upper West Side Patagonia store and voice your choice!

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Firefox 3 is now onboard! by Peter A. Mello
June 17, 2008, 4:29 pm
Filed under: life, Marketing, work


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