Sea-Fever blog


“Oh, how she scoons!” – Adventuress wins $125k Partners in Presevation Grant by Peter A. Mello

Great news today for the tall ships / sail training world!

Schooner Adventuress

Schooner Adventuress won the Seattle/Puget Sound Initiative of the Partners in Preservation $125,000 Grant. The program is sponsored American Express and the National Trust for Historic Preservation. People were encouraged to visit the website and vote every day for one of 25 special historic sites, many of which have maritime significance.

The final vote was extremely close with Adventuress edging out Town Hall Seattle by a single percentage point (20% to 19%). Recognizing the incredible support that both organizations received in the competition, and as a demonstration of solid corporate social responsibility, Partners in Preservation decided to award two full $125,000 grants, the first time in the program’s history.

Sound Experience did an amazing job using social media to engage stakeholders and mobilize support. From Zachary Simonson Bond’s fantastic introductory YouTube video with it’s clear calls to action …

…to Frank DePalma’s screencast

…to the daily Twitter and Facebook follow-ups which often pointed us to their creative blog (My Fair Vote, Romeo and the VoteGone with the Vote).

All of this made it fun to be involved. Of course, they sweetened the pot by giving voters the opportunity to win a daysail for 45 on the historic schooner. Who wouldn’t want a chance at winning that?!

It takes passion for the cause, creative ideas and lots of hard work to pull off something like this. Hat’s off to Zach and Sound Experience Executive Director Catherine Collins for charting and sailing a proper course that other nonprofits would do well to study and follow.

By the way, here’s a link to an article from February 25, 1897 that appeared in The Day (New London) explaining how the term schooner came about.



Google, Hauls on the Bowline! by Peter A. Mello
May 11, 2010, 7:37 am
Filed under: maritime, maritime heritage, Marketing, social media | Tags: , ,

I love when technology companies celebrate maritime culture in their marketing initiatives. Remember when Microsoft caught Sea-Fever marketing Vista a few years ago?

Not to be outdone, here’s a new cool new video by Google that promotes the lightning fast speed of their new Chrome browser. Stick with it to the end for their little maritime ditty.

Here’s Bob Neuwirth’s version of Haul on the Bowline from the great Rogue’s Gallery: Pirate Ballads, Sea Song And Chanteys.



Summer’s Virtually Here in Mattapoisett! (according to Google) by Peter A. Mello
April 27, 2010, 9:32 am
Filed under: Environment, life, social media | Tags:

Every year a true sign that summer is here occurs when the popular Ice Cream Slip makes it’s way down to it’s Mattapoisett harborside location. Well, just in case you can’t wait, Google to the rescue with a virtual visit!

While your there, grab the screen and navigate around town. You can visit the library, town hall and Seaport Village, the operators of the slip. Perfect for friends around the world who can’t make it to Mattapoisett.

I stumbled on all of this while creating a map of all of the Mattapoisett Land Trust properties, so please make sure you visit them, virtually and in real life! (Get some fresh air!)

To give you a little different perspective on the Slip, here’s a picture of Shipyard Park from Wikipedia.

ShipyardPark, Mattapoisett



BIG NEWS! First Underwater Tweet! by Peter A. Mello
April 21, 2010, 12:59 pm
Filed under: social media | Tags: ,

Imagine the endless possibilities created by this technological breakthrough! Leave it to the Russians.

Flag Dip to HuffPo.



AMVER remembering the Titanic by Peter A. Mello
April 15, 2010, 8:55 am
Filed under: maritime heritage, social media | Tags: , ,

For those who may not know AMVER (Automated Mutual Vessel Assistance Vessel Rescue System), it’s a unit of the United States Coast Guard that focuses on maritime safety and particularly rescues at sea. They also lead the way in using social media in the maritime world and government sector.

On the anniversary of the Titanic sinking, AMVER had a remarkable post on their blog which is a must maritime read. It included the this video.



Hear to Help! UNICEF’s Tap Project Radio by Peter A. Mello
March 25, 2010, 7:23 pm
Filed under: Leadership, life, social media | Tags: , , ,

Awesome indie web radio for a great, important cause. Only up for one week so tune in before it runs dry. And of course, donate!

Flag dip to brainpicker on Twitter



Live Coverage of Tsunami from Hawaii by Peter A. Mello
February 27, 2010, 3:05 pm
Filed under: maritime, Oceans, social media | Tags: ,




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