In today’s Wall Street Journal, Alan Murray writes about the recent changed corporate attitudes about global warming. (Why Key Executives Are Warming to Legislation on Climate Change. Unfortunately, you need to be an online subscriber to read his column; however, you get into the conversation at www.wsj.com/talkingbusiness.)
Part of the answer is that corporate leaders are starting to perceive good business reasons to become “green” or more socially responsible. I wrote about this last month.
The February 2007 edition of the Harvard Business Review has an interesting article by University of Michigan business school professor C.K. Prahalad and Toronto-based consultant Jeb Brugmann entitled “Cocreating Business’s New Social Compact” on the related topic of the convergence between the corporate sector and civil society. (You can access the article for free after watching a brief ad on the HBR website.) This article follows on the heels of the December 2006 HBR article by HBS Professor Michael E. Porter and Mark R. Kramer, managing director of FSG Social Impact Advisers entitled “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility.”
More great media coverage for CSR.