As a strategy and communications consultant I am always interested in learning how organizations use new media tools to engage stakeholders. Many of these tools are free and so easy to use that nonprofits can spread their messages more effectively than ever.
A couple weeks ago I wrote about the groundbreaking for the Lake Union Park project in Seattle. (Seattle – A Maritime City) One of the key players in that initiative,The Center for Wooden Boats, set up a separate website using blogging software to inform the community of The Master Plan for Exhibits and Interpretation at Lake Union Park. Here you can find lots of useful information including several videos introduced by founding director Dick Wagner and narrated by CWB executive director Betsy Davis.
I was surprised that a high profile community project like this did not generate any comments on any of the blog entries but maybe that’s because CWB has done such a good job of informing and including the community in the process. The YouTube videos which were pretty well put together have also not been watched as many times as I would have thought.
In any case, the Center for Wooden Boats use of these new media tools demonstrates their commitment to giving their stakeholders access to information on the organization’s important strategic initiatives. That’s always a good practice.