On January 6, 2006, Thomas L. Friedman wrote a New York Times editorial about the lack of national leadership regarding environmental and climate change issues. (You can read a copy here thanks to the Chesapeake Climate Action Network’s website)
In yesterday’s New York Times Magazine’s cover essay “The Greening of Geopolitics: The Power of Green” Friedman built on his earlier editorial.
The essay’s subtitle reveals his premise: “What does America need to regain its global stature? Environmental Leadership”
It’s an interesting, and simple piece, that presents his theories on petrodollars and democracy, the “China price” of energy, green patriotism and the incredible scale of the challenge to create an emissions-free energy infrastructure for the future.
Friedman writes,
The only thing as powerful as Mother Nature is Father Greed. To a degree, the market is already at work on this project – because some venture capitalists and companies understand that clean-tech is going to be the next great global industry.
This follows pretty closely what I have recently written about here, here, here and here.
While in the past thinking and acting Green may have been considered a fad or trend, that is no longer the case. There are no simple solutions to the challenges that we face; however, smart business people are thinking and working hard at trying to capitalize on these new opportunities. Ultimately this can be a win / win / win situation for the economy, environment, and our children and grandchildren.
Technorati tags: NY Times, Thomas L. Friedman, Green, sustainibility, corporate social responsibility, climate change, global warming
