Old Media, Social Media and the NYC Waterfront

This week one of America’s oldest media companies, The New York Times, has been using some social media tools, The City Room blog, to create a dialogue, or at least Q&A, with Roland Lewis, the president and chief executive of The Metropolitan Waterfront Alliance about the New York City waterfront.

The Metropolitan Waterfront Alliance “works to transform the New York and New Jersey Harbor and Waterways to make them cleaner and more accessible, a vibrant place to play, learn and work with great parks, great jobs and great transportation for all.”

While Mr. Lewis doesn’t address every comment submitted, he does a good job of fielding a number of interesting questions about the current status and future plans for New York harbor. You can read the first day’s Q&A here and the second day’s here.

It seems like a great way for a nonprofit to deliver their message, engage stakeholders and recruit some new ones. Kudos to the NY Times and the Metropolitan Waterfront Alliance!

Thanks to Bonnie at frogma