United Airlines Amazing “Sea Orchestra”

If you’ve been watching the Olympics you might have seen United Airlines new advertising campaign. They have 5 new tv commercials. Obviously, I like “Sea Orchestra” the best.

Barry Janoff from BrandWeek writes (United Airlines Flies in the Face of Reality – Aug 8, 2008 ) writes:

In an effort to offset the plight of frustrated passengers faced with high ticket prices, long lines, delayed flights and increased charges for baggage, blankets and other amenities, United Airlines said it would break five TV spots “that capture the spirit of international air travel.”

Mr. Janoff is writing with his tongue in his cheek because these are beautiful ads but Im not so sure they’ll appease these “frustrated passengers.”

Advertising Agency: Barrie D’Rozario Murphy (larger version)

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Peter A. Mello

Father, son. Lifelong mariner, student of leadership, photographer. Professional creative placemaker.

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