You don’t have to play golf or even be a golf fan to enjoy watching the Ryder Cup. The competition between the United States and Europe is full of drama and this weekend was no exception. One would have thought that a Tigerless team would not stand a chance in wrestling the Cup away from the Europeans, but we did. Of course there could be many reasons contributing to this but one has to wonder if the US team came together as a more effective (=winning) team without their iconic golfer.
In any case, this Citibank ad caught my attention because I think it does a great job in capturing the off the course preparation and pressure that builds before the first ball is even teed up. I also think that it translates well into other areas of life. What do you think?
YouTube – Citi Never Sleeps: Golf
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