Back in July 2006, when I was executive director of the American Sail Training Association, I created this video in one evening from footage shot by the ASTA summer interns aboard the US Brig Niagara, one of the most spectacular ships in the fleet. I revisited it tonight after getting an email from my friend Billy who’s currently chief mate on Niagara and low and behold, we’re in spitting distance of 10,000 views. Can you spare a fella a watch and get it around this waypoint?
YouTube – TALL SHIPS CHALLENGE 2006 on US Brig Niagara
Begging for views aside, social media is an incredibly powerful tool for nonprofits to have in their toolbox. Think about it. Just a year before this video was made and posted, you really couldn’t do this sort of thing because Youtube did not even exist. A month after I posted it, the Wall Street Journal published one of the first articles about the online video sharing phenomenon. In 2 short years there are so many powerful video and other communication platforms available via the Internet that it will make your head spin.
My video has nearly 10,000 views with zero production or marketing budget. It’s not Disney or Spielberg but it doesn’t have to be. In fact, it probably shouldn’t be if you are a nonprofit. Storytelling through direct program participants is authentic and powerful.
Anyway, Billy got me thinking about all of this tonight so please go over and visit the US Brig Niagara blog to see what they are up to this winter.
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