Making The Man Your Man Could Smell Like (Old Spice)

When I grew up my dad used Old Spice so it’s not too surprising that I’m loyal to Old Spice too. I’ll bet that my son Luke will sometime Spice it up too.

It’s great that a mature brand like Old Spice can create some of the most interesting, fun 30 second spots on TVtoday. I’ve previously posted about Old Spice here and here.

You might remember this commercial from the Super Bowl. (Also, over 10,000,000 on YouTube!)

Hard to believe that it was shot with out an edit. Here’s a longish video by Leo LaPorte of TwitTV interviewing Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice “The Man Your Man Could Smell Like” was made. If you’re into these types of things, it’s worth watching. If not, move along.

Published by

Peter A. Mello

Father, son. Lifelong mariner, student of leadership, photographer. Professional creative placemaker.

One thought on “Making The Man Your Man Could Smell Like (Old Spice)”

  1. That rocks Peter… thanks for sharing this. I’m a big fan of Leo and most of his shows. It’s amazing how simple that commercial is yet impossible for the average Joe. Great share.

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