Wow, Electrolux really sucks! In a good way!
Watch this:
From Fast Company:
Hans Stråberg, the President and CEO of Electrolux, explains the reasoning behind Vac from the Sea:
Our oceans are filled with plastic waste. Yet on land, there is a shortage of recycled plastic. The supply of sustainable raw material, such as recycled plastic, is crucial for making sustainable appliances, and assisting consumers in making their homes greener. I therefore hope people will join us in raising awareness about the threat plastic poses to marine habitats, and the urgent need for taking better care of the plastic that already exists.
Sea-Fever blog 
Nice of Electrolux to act as maritime janitor. But the problem boils down to mankind’s over-dependence on plastic. I would rather see Electrolux and other companies waging a campaign to promote the proper disposal of plastic products, onshore and offshore, for eventual recycling and the wider use of bio-degradeable materials.