Master blogger and social media Commander Chris Brogan has hopped aboard the good ship of maritime metaphors in business with his recent post, The Beauty of Pirate Ships. This sighting was reported by lookout and Triiibes.com friend, Dawn Carter, who blogs over at Chronicles of Dawnia.
Okay, many Sea-Fever readers might not be comfortable with pirate metaphors but Chris ends his post with a Quick Disclaimer that he knows the history of pirates so don’t “crap” on his analogy. Agreed? Aye, aye! Anyway there are some good pirates out there right? Aye!
If anyone reading this is not familiar with Chris’ work, get yourself underway and sail over to his blog. He has the incredible knack for taking business, marketing and social media concepts and simplifying them so that anyone can see the light. Like Seth Godin, he’s a masterful storyteller who entertains while he teaches. .
The point of his post that the beauty of pirate ships is that the ship (aka infrastructure) is much less important that what you do with it. Chris writes:
You see, they (pirates) weren’t as worried about the details of the operation and maintenance of their existing infrastructure. Instead, they had a fierce passion for their goal of acquiring a living from other vessels on the seas. How does this apply to what we/you do? This game is going to get crazy (has already become crazy). We need to focus harder on the goals than we do the infrastructure, the excuses, the labels, and everything else that gets between us and a goal.
He goes on to say:
This isn’t about chaos. It’s not about throwing everything away. It’s about knowing which parts are vital to moving through the waters, versus the pieces we keep around because that’s what we always did. I wouldn’t always advise something of this nature, and it’s not the right plan for everyone. But me? I’ve got the Jolly Rogers heading up the flag pole soon, and will fire all the guns as soon as my target is in sight.
The Good Pirate Brogan followed up with another briny post, Finding Treasure in the Comments. I’ll let yer scurvy dogs discover that one for yerfelves.
So take the Good Pirate’s advice and batten down the hatches, stow the anchor, point your nose to the wind, keep a steady hand on the tiller and sail toward your business goals full and by.