Moby Monday — Book Club Madness


Falmouth, Massachusetts, may be the Moby-Dickiest place on Earth right now. The town’s 2010 let’s-read-together campaign is pushing Herman Melville’s classic novel with a raft of films, lectures, and other events designed to whet the public’s appetite for the salty tome. Free copies of the book are available at coffee shops, doctors’ offices, and other public places where books are not sold. On Saturday, February 6, a big star descends: Nathaniel Philbrick, author of the brilliant history In The Heart of the Sea, will speak about that book’s topic—the real-life Pequod, the whaleship Essex—and the writing of Moby-Dick.

Second Moby-Dickiest place on Earth, by our calculations: Johnson County, Kansas, where a library truck was repainted to advertise “Captain Ahab’s Fine Seafood” as part of a clever P.R. campaign. The library is currently sponsoring a group read of Moby-Dick, complete with lectures and an online discussion group.

Third Moby-Dickiest place: any nominations?

Margaret Guroff is editor and publisher of Power Moby-Dick.