When I grew up my dad used Old Spice so it’s not too surprising that I’m loyal to Old Spice too. I’ll bet that my son Luke will sometime Spice it up too.
It’s great that a mature brand like Old Spice can create some of the most interesting, fun 30 second spots on TVtoday. I’ve previously posted about Old Spice here and here.
You might remember this commercial from the Super Bowl. (Also, over 10,000,000 on YouTube!)
Hard to believe that it was shot with out an edit. Here’s a longish video by Leo LaPorte of TwitTV interviewing Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice “The Man Your Man Could Smell Like” was made. If you’re into these types of things, it’s worth watching. If not, move along.
Sea-Fever blog 