Pirate PR

Pirate illustration by Kate O'Connor for the NY Times Over the past few years we have seen a surge of pirate activity across the globe with some of the highest profile incidents taking place off the coast of Somalia in Africa.

The one that has certainly secured the world’s attention involves the Russian ship MV Faina which is full of military equipment destined for Kenya. The ship is currently surrounded by navy warships and basically has nowhere to go. The pirates have demanded a ransom of $20million. The stand off continues as of this post.

NY Times reporter Jeffrey Gettleman was extremely resourceful in securing the pirates’ satellite phone number which he called and ultimately connected with the official spokespirate, Sugule Ali. Now the PR world is abuzz about Pirate PR. Here’s a few interesting articles.

Swashbuckler Has A Future on Wall Street – Virginia Pilot (Oct. 2, 2008)

But I Promised the Pirates’ Flack That I Wouldn’t Quote Anyone But Him! – Editor & Publisher (Oct. 2, 2008)

Pirates Reveal a New Side With Spokesperson – PR Week  (Oct. 1, 2008)

Pirates Have PR Pros, Too – PR Junkie – Ragan Communications (Oct. 1, 2008)

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Peter A. Mello

Father, son. Lifelong mariner, student of leadership, photographer. Professional creative placemaker.

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